Aug 4, 2026 · 1 hr 46 min · 12 segments
Professional basketball looks glamorous from the outside. Packed arenas. Winning teams. Continental competitions. Brand partnerships. What rarely gets discussed is the business required to keep all of…
Marcel AworiGuest
Barrack BukusiHost
That kind of growth is what we expect on the continent, but exponentially higher.
Our latest episode of Financially Incorrect Business Edition, we get to hear the Nairobi City Thunders money story.
Meet Marcel Awori, the chief of staff and head of partnerships at NCT, here to tell us their story.
I, I could have gotten what I wanted, but I was raised in a household that it was what you need, not what you want.
Coming back to Kenya after university, he realizes a successful business isn't as easy to run as he thought.
Starting a business in Kenya with all of that network and that platform, how complicated could it be?
We speak about his early involvement with NCT and the first partnership he negotiated and what it potentially saved NCT.
But they alleviate us of the immediate cost, which I would say probably would be at the, between the range of 4 to $8,000 probably.
I don't know because it's not, it's not a, it's not spoken about much because it doesn't...
We talk about how running a basketball team in Kenya is a long-term investment, and how much it might cost to invest in a team and run it for five years.
Because if you're wanting to build up a team here, you're also probably making the investment to get to that Basketball Africa League level, right?
In this past season, the highest paid player that came in from the BAL was on a one-month contract, a six-week contract that was worth $120,000.
And, and I'm like, "Yeah, you know what? F1 cars, there's a reason why they look like that."
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