Sep 3, 2026 · 27 min · 12 segments
In this episode of the Financial Marketing Insights podcast, we spoke with Matt Farnham, Head of Marketing & Engagement at Heartland Bank Australia, about building a marketing function from the ground…
Matt FarnhamGuest
Jacob HowardHost
Kyla YatesHost
Now, many of the financial marketers that we speak to on the podcast invest in content marketing to build their brand's reputation on the global stage through valuable insights and research.

Dianomi is a premium native advertising network that uses contextual targeting to ensure that your message reaches the right audience at the right time.

With Dianomi, you can amplify your content through custom-built ad units, reaching a highly engaged premium audience.

Their network includes more than 320 curated top-tier sites, such as CNN Business, Wall Street Journal, Business Insider, and many more.

Best of all, their native cost-per-click model ensures you only pay for the results that matter.
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Now, many of the financial marketers that we speak to on the podcast invest in content marketing to build their brand's reputation on the global stage through valuable insights and research.

Dianomi is a premium native advertising network that uses contextual targeting to ensure that your message reaches the right audience at the right time.

With Dianomi, you can amplify your content through custom-built ad units, reaching a highly engaged premium audience.

Their network includes more than 320 curated top-tier sites, such as CNN Business, Wall Street Journal, Business Insider, and many more.

Best of all, their native cost-per-click model ensures you only pay for the results that matter.