Tell us a bit about the campaign.

So this was our first major brand campaign or our first major brand platform for Heartland Bank.

It's called Turn Someday Into Today.

So as I sort of mentioned before, reverse mortgages in Australia are a bit of a niche and a growing company.

category here that aren't really understood.

There's a lot of misconceptions and misunderstandings out there.

So we took some customer insights around what people thought about reverse mortgages, what they perceived them as, and we tried to turn that on its head.

What will the sales team pick up and run with? And so in your current role, when it's brand and you're building demand over time, how do you create the metrics or how do you measure success? So that was