Why I’m Vlogging My Personal Brand, and the Strategy Behind It

Okay, so first things first.

So let's get into what I have been kind of struggling with right now, which is when I do anything, okay, and this is great for like any personal brand, I really want to make sure that there's always a link back to what I want to be known for, right? That's the question that I always tell people to like ask themselves and like it becomes the filter for everything that you do.

Like what do I want to be known for? You know, so my vlogs aren't necessarily going to be like, get ready with me or like beauty content, because those are not things that like I like want to be known for.

I don't want people to think I'm now like a skincare influencer or wellness influencer.

But why I've chosen to integrate vlogging into my content bank is at this point in time, like I've really got Like we've got the plates spinning, you know, today on my book call, my call with my book coach.

My book coach was like, you've got a lot of plates spinning in the air right now.

And I'm like, yeah, it's what it feels like.

Because, you know, I've got my Instagram content over here.

And like my Instagram content, I mean, my channel, we are running one for Get Fame Ready, which is the programs and the podcast.

And then we're running one for Big Brand Energy Live.

So there's Instagram.

Then for my personal, I'm also doing like LinkedIn content.

I have my email marketing, which I do more activated around like launches and deadlines.

I used to send like a weekly newsletter and then like my open rates started to dip and I was just feeling like people weren't interested.

So I peeled that back and now I really only activate when I'm in the middle of a launch or trying to get people's attention in a different way, just to kind of build back that curiosity again with my audience.

And then obviously we've got this podcast, and this podcast is shared on Apple Podcasts and Spotify, but it's also on YouTube.

And so right now, if you go to the YouTube channel at Katrina Owens PR, you'll find these podcast episodes, like the visuals.

So yes, you can watch me speak in my podcast studio.

also trying to do a really good job of putting my speaking engagements on YouTube, always capturing that professional video.

But the thing that I'm missing, and this is kind of the thing that I even struggle with like on Instagram and, and I mean, maybe not LinkedIn, because that's not really the place that I would share that kind of content.

But there's like a lifestyle component that I think I'm okay with sharing on Instagram stories in the moment.

But I got to be really real with you guys.

I do a lot of cool shit, okay? I stay in cool hotels.

I have cool experiences.

I hang out with cool people.