How HeyBubba Is Building AI for Truckers and Carriers

Now, I, I think for a lot of folks, I won't say-

Yeah, a lot of things out there for...

Yeah.

Well, I-i, for, uh, a lot of drivers, e-especially, you know, the, the ones that are very vocal on social media, they will let you know about how much they hate tech that's being pushed on them.

Yep.

And so what I think is interesting about your product is that it, it flips it in the reverse, where you can almost empower the driver to start utilizing these te- instead of a, a camera that's gonna be on them at all times, you can help make their business run a little bit more efficiently, uh, such as your example with, you know, booking the next load, um, under probably terms that, you know, they, they have pre-negotiated, uh, within their user settings.

And I, I'm curious how you handle sort of maybe the, the, the challenge of getting them to adopt, you know, newer technology, especially when it comes around, you know, AI.

How, how do you handle, you know, the, the, the pushback that, that maybe come from those conversations?

Of course, there is a lot of pushback, but at the same time, there is a lot of adoption which is driving it as well.

So first is I strongly believe that the new wave of AI, which is the large language model, that truly changes the way you interact with technology, right? In two thousands and after that, when the web came along, mobile apps came along, people designed user interface.

So now you have complicated user interface.

You need to remember where to click, where to go.

Then you had roles for these product managers who really talk to the users and figure out where to put the button and all that, right? But it's still clunky, and that's why people hate technology, right? Not just because they're monitoring, but now you have to adapt to the tech rather than tech adapting to you.

This is where the new voice AI, right, flips, flips it to the head wherein there is no interface.

It's just a chat, just like you're talking to another human being, and the entire workflow doesn't have to be enter your trailer number first.

It doesn't matter.

You say, "Hey, I reached at this location." Baba will ask you a bunch of questions.

You just answer just like as a dispatcher.

It will fill up everything for you and submit it.

You don't have to do anything in terms of operating the application, right? Uh, so that's, like, a big game changer.

Regarding adopting on the owner-operator side, there are some in the bucket where, hey, we don't want to work with it at all, [laughs] and which is natural.

I think there's something new.

Uh, people are afraid of it.

What we like to say is, rather than hurting your relationships, it actually improves the relationship.

Because when we are talking to a broker or a shipper for, let's say, booking a freight or updating them based on your arrival times, we do it proactively because AI can call them anytime.