Sep 30, 2026 · 54 min · 11 segments
According to a recent survey, over half of customers say they stopped using a product or buying a brand because of a bad experience. Only four in ten customers say that their brand loyalty has grown…
William UlrichHost
So before I move on with additional topics, let me give you a quick snapshot of the season two that we are entering here of the podcast.

We systematically went through major topics covered in the book in season one.

from the issues to the basics, to the integrated approach, through the solutions, and wrapping it up with a strategic vision on AI.

Something as a side note that some of my savvy guests last time around indicated was missing from most organizations.

They don't really understand or necessarily project where they're going to be in two years, three years, five years.

But if you don't have a vision, you're just kind of wandering in the dark, in my view.

So the issue that they're running into, however, is that they're spending a lot of money on experimentation.

You can certainly see a lot of the surveys that are out there, the 2025 Gen AI report.



It's going to come up a lot, I think, over the course of a number of different topics that we're going to cover.

This season, I'm going to take a little different take on the conversations that we're going to be having than we did last time around, which were, again, sort of a broad brush high level.

Still framed by the overarching strategy execution perspective that's in our book, but we're going to dig deeper into certain areas.

So before I move on with additional topics, let me give you a quick snapshot of the season two that we are entering here of the podcast.

We systematically went through major topics covered in the book in season one.

from the issues to the basics, to the integrated approach, through the solutions, and wrapping it up with a strategic vision on AI.

Something as a side note that some of my savvy guests last time around indicated was missing from most organizations.

They don't really understand or necessarily project where they're going to be in two years, three years, five years.

But if you don't have a vision, you're just kind of wandering in the dark, in my view.

So the issue that they're running into, however, is that they're spending a lot of money on experimentation.

You can certainly see a lot of the surveys that are out there, the 2025 Gen AI report.



It's going to come up a lot, I think, over the course of a number of different topics that we're going to cover.

This season, I'm going to take a little different take on the conversations that we're going to be having than we did last time around, which were, again, sort of a broad brush high level.

Still framed by the overarching strategy execution perspective that's in our book, but we're going to dig deeper into certain areas.
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