Collaboration is a huge part of working in travel PR. From teaming up with journalists and content creators to working with other PRs, brands and tourism organisations, some of the most successful campaigns are built through collaboration.
But what makes a great collaboration? How do you find the right people to work with, and how can you make sure everyone involved gets the most out of the partnership?
In this episode of Embargo, we’re talking all about the value of collaboration in travel and tourism.
We’re joined by...
- Lindsey Thorpe from Visit Malta
- Caroline Calvert from Caroline Calvert Communications
- Catherine Boardman from Cultural Wednesday
We’ll discuss the benefits of working together, the challenges that can come with collaboration, and why finding the right fit can make all the difference.
Plus, we’ll kick things off with our travel game *“What in the world is that?”* before chatting to our guests about their award-winning work at The Baubles in 2025.
Join the TPRA here: https://www.travelconnectiongroup.com/tpra/
Created in partnership with https://www.thetravelpodcastagency.com/
