on a regular basis so my first question to the panel today is collaboration can mean very different things in travel from two freelancers teaming up to a creator working with a destination or travel company or even two companies or destinations working together so what does good collaboration look like to you and what makes it genuinely valuable i'm going to start with caroline on this one because you collaborate in a slightly different way don't you

Yeah, I'm an independent freelance PR in the travel space, and I have been for a number of years.

Prior to that was agency and in-house.

So over the course of all of that career, I built up a network of colleagues, really, that I could work with.

And so since I went and started working for myself, I've had the great fortune to work with lots of other people across the way.

So I think pretty much on all of my clients now.

I don't work as the sole PR person, whether that's via a New York-based agency who I've got a couple of clients with, or whether it's people in a similar position to me who are independent travel PRs, and we collaborate on various clients.

yeah and i'm just going to close this part of the conversation by bringing caroline in uh just to get her opinion on networking and the value of it as well so caroline you know do you go to lots of networking events do you pick up a lot of collaborations from them