Monish SabnaniHost
We discussed that, and you've always come up in conversation as, like, the packaging guy.

But I guess before we get into that, like, why packaging? How did you stumble onto that within this e-com journey of starting brands for however many years, decade plus?
So if we're really going back to the first point, while I was running my consumer brands, I was also helping friends out with sourcing overseas.
I had friends that would be like, "Hey, Jason, can you help me find a supplier for this? Can you help me do this and that?" And it got to a point where I was like, you know what, there clearly is a large amount of demand for people looking to source overseas, but they're just having a lot of difficulties doing so.
I, I launched a product company in China to help brands overseas develop products, and that became the company called Sawsy.
And so my idea was I'm gonna start a service-based business, a sor- sourcing business, to have enough funding to support my e-commerce business.
I ran Sawsy from 2020 to 2023, and around that time, we were launching the product development services, and we were also doing fulfillment.
As I was doing that, I realized that while it's a great cash flow machine, there wasn't a lot of things that we own, right? Like, we're just an agent.

We discussed that, and you've always come up in conversation as, like, the packaging guy.

But I guess before we get into that, like, why packaging? How did you stumble onto that within this e-com journey of starting brands for however many years, decade plus?
So if we're really going back to the first point, while I was running my consumer brands, I was also helping friends out with sourcing overseas.
I had friends that would be like, "Hey, Jason, can you help me find a supplier for this? Can you help me do this and that?" And it got to a point where I was like, you know what, there clearly is a large amount of demand for people looking to source overseas, but they're just having a lot of difficulties doing so.
I, I launched a product company in China to help brands overseas develop products, and that became the company called Sawsy.
And so my idea was I'm gonna start a service-based business, a sor- sourcing business, to have enough funding to support my e-commerce business.
I ran Sawsy from 2020 to 2023, and around that time, we were launching the product development services, and we were also doing fulfillment.
As I was doing that, I realized that while it's a great cash flow machine, there wasn't a lot of things that we own, right? Like, we're just an agent.
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