Lark

One software or tool that your team could not work without?

Lark.

Interesting.

You ever used Lark before?

I know about it.

I've never used it.

Lark.

That's the ByteDance one, right?

Mm-hmm.

So it's like take them into, you know, Discord is really popular in the US, but there's Lark, there's WhatsApp.

Wherever you can bring them where you're actually gonna be able to communicate effectively with them.

Like TikTok is so noisy that it's like so hard to actually talk with these creators 'cause they're getting so many messages In the DMs.

They would have access to the entire database of TikTok shop creators.

And then you would create highly personalized messaging flows, giving out specific creative briefs for the products you sample, reminding them to post, capturing those creators that performed and moving them into a community like Discord or Lark or WhatsApp or any of those communities.

That was really the evergreen process.

But to actually activate and set that up would take two to three hours per, assuming you knew how to do it.

Some other brands use WhatsApp.

Some use Lark.

I would say those are like the main ones.

And some have like a proprietary, like in-house kind of platform they use.

And whoever said never meet your heroes, never met Daniel Harford.

Better bloke than even as good a footballer as he was, former Lark medalist.

Absolutely.

Former Lark medalist.

Some

of the greats.