Nick Mirabella

I have followed Nick Mirabella on social media for a long time, and he is one of the most generous educators in our industry. He owns The Warehouse Salon in New Jersey and Florida, he is a former Marine, and he runs Level Up Academy where he helps salon owners stop letting their business suck the life out of them and actually turn into CEOs. We got into ALL of it. Nick walks through how he took a salon from $200,000 a year to $1.2 million in 16 months, and how he is now doing $180,000 a month in retail alone. Not services. Retail. He breaks down exactly why your product should live on your own website instead of down the street at Amazon, how local SEO actually works, and how to build pages that get you served up inside the AI overview when someone searches for a salon in your town. Then we went into the trenches, because that is why I started this podcast. Nick tells the story of the day it all fell apart. He was crushing it in the salon, funneling money into an online store, running Google ads with no tracking and no idea what he was doing. Free shipping, free returns, losing $30 on every order that went out the door. He burned through $98,000 in three months, blew through his savings, ran it up again, and went from the top of the world to completely broke right before his wedding. And then he got back behind the chair and ground his way out of it. We also talk about the stuff every salon owner is quietly dealing with. Why your team drama is actually an avoidance problem. Why ignoring a behavior makes it your new standard. Booth rent versus commission and how to convert without losing everyone. Whether you really need to be in the building. How to fund your ads out of your commission structure so it never comes out of your pocket. And why paying for education is not paying for information, it is paying to time collapse somebody else's ten years. If you are a salon owner, a stylist who wants to be one, or you are just tired of feeling like you are working for your business instead of the other way around… this one is for you. **FIND NICK:** Instagram: @nickmirabella TikTok: @nickmirabella YouTube: @nickmirabella Website: nickmirabella.com Nick is also giving away a FREE salon assessment on his site. He will audit your salon, find your biggest constraint, and hand you an action plan to fix it. No charge, no catch. Go get it at nickmirabella.com. **FIND ME:** @kellymaxwellextensions for education and products @kellymaxwellhair for client work Kellymaxwellhairextensions.com