The Future of Accounting is Human

Okay, and United Accountants.

Let's talk about that.

It is an accounting firm, but it's not a traditional one.

And your central message on the website is accounting is human, but you're also building an AI first firm.

So help me understand that.

How can the future of accounting be human when here we are figuring out how to do all the work with AI?

Yeah.

So CPAs are the most trusted financial advisor to small businesses.

And, uh, we believe that that relationship, that trusted relationship will even get stronger and stronger over time.

So, whereas right now you might be spending time on getting data from clients and from, you know, from recognizing what the, what the transactions are doing, reconciliation, like all of this stuff.

Um, will be done faster and better, most likely by AI.

And then CPAs can really focus on their clients and what their real problems are.

It's usually like way more than just compliance.

What are those real problems that we're not focusing on now?

So maybe you have too much money on your bank account, which should be earning a yield.

Or maybe you want to think about how to better price your products.

Or maybe you want to think about how to structure your finances better.

So there are different types of services which organizations don't always have the right help for.

And we believe CPAs are at the best possible place for that.

giving advice, which is maybe beyond the remit of what CPAs do today.

Giving advice or doing advisory services is something that we've been talking about as a profession for a long time.

One of the challenges is, at least in my experience, that I wasn't taught how to do this in school.

When I went to school for accounting, I learned technical skills.

I learned GAAP.

I learned debits and credits.