Sep 17, 2026 · 15 min · 8 segments
Is media and entertainment facing a crisis, or entering a new golden age? DPP Founder and Chief Content Officer Mark Harrison's reflections on the DPP Production Event, hosted at UTA in Los Angeles…
For many years, those of us working in media and entertainment have lived comfortably with a model that, for all its faults, has felt familiar and well understood.
But when, in the space of just a few years, the talk switched from movies and TV to content and experiences, we seemed to lose our bearings.
Not only that, but our disorientation occurred in parallel with the emergence of a new technology, AI.
It was easy to assume these two things somehow went together, a new business model and a new technology.
But what became clear as I listened to our brilliant contributors to production now is that the reality is far less binary.
The totality is something complex and at times confusing, but it's full of opportunity for those that can grasp it.
For many years, those of us working in media and entertainment have lived comfortably with a model that, for all its faults, has felt familiar and well understood.
But when, in the space of just a few years, the talk switched from movies and TV to content and experiences, we seemed to lose our bearings.
Not only that, but our disorientation occurred in parallel with the emergence of a new technology, AI.
It was easy to assume these two things somehow went together, a new business model and a new technology.
But what became clear as I listened to our brilliant contributors to production now is that the reality is far less binary.
The totality is something complex and at times confusing, but it's full of opportunity for those that can grasp it.
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