Sep 23, 2026 · 57 min · 13 segments
Send us Fan Mail "I'm to the point now where I'm regularly bringing in $2000 a month outside of my business on content creation. I really want to increase that significantly but in doing that, I want…
You genuinely are listening to people voice their concerns or voice maybe what they are hesitant about or what they know they need to be doing.
And sometimes I feel like and especially within marketing, it can be so broad.
But like, what can you do? And as somebody who has served as a, as a chief marketing officer for an organization that wasn't really the strongest in marketing, I understand that.
And, you know, I didn't come in, come in there really shooting for the stars, but I told them, Hey, these are certain things that we could be working.
And I even get the pitches too, where some people come in and they just think they can totally revamp your entire just business or brand.
And it's just like, Well, can you really do that? Or are you kind of just saying that because it sounds good and maybe I don't know any better.
But as somebody, you know, just within that background with, as you said, you've worked for other people who necessarily needed to run ideas off.
But I think that is so important to be very specific in your approach, because as you said, that could really change a client from needing to work or wanting to work with you versus sometimes we're just not the right fit.
And to my business owners out there, to my entrepreneurs out there, to my creatives, even just the general audience.
I think we have to be okay with accepting when things are just not the right fit for us.
You genuinely are listening to people voice their concerns or voice maybe what they are hesitant about or what they know they need to be doing.
And sometimes I feel like and especially within marketing, it can be so broad.
But like, what can you do? And as somebody who has served as a, as a chief marketing officer for an organization that wasn't really the strongest in marketing, I understand that.
And, you know, I didn't come in, come in there really shooting for the stars, but I told them, Hey, these are certain things that we could be working.
And I even get the pitches too, where some people come in and they just think they can totally revamp your entire just business or brand.
And it's just like, Well, can you really do that? Or are you kind of just saying that because it sounds good and maybe I don't know any better.
But as somebody, you know, just within that background with, as you said, you've worked for other people who necessarily needed to run ideas off.
But I think that is so important to be very specific in your approach, because as you said, that could really change a client from needing to work or wanting to work with you versus sometimes we're just not the right fit.
And to my business owners out there, to my entrepreneurs out there, to my creatives, even just the general audience.
I think we have to be okay with accepting when things are just not the right fit for us.
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