Jul 9, 2026 · 40 min · 15 segments
Scammers are a global epidemic and most of us feel powerless against them. The good news is that our guest this week has built the tech, and a company, to fight back. Dali Kaafar is the founder and…
Dali KaafarGuest
Greta ThomasHost
Claire HattonHost
It's imagine you're at a dinner party and you're sitting next to someone you've never met before and they turn to you and they say, so, Dali, what do you do for a living? How do you typically answer that question?

Well, I'll generally actually go and be a little bit cheeky about it when I say that I'm in deception business.

And then I'd probably go and tell them that I, you know, do more of a fight against scammers and the scam calls and texts everyone gets and the fake fraud and alert from your bank or the crypto investment type of thing.

So we build AI that answers these and picks up the phone and essentially plays the perfect victim and targets for these scammers to keep them on the line.

And then sometimes for, you know, hours or more, and then while they think that they got themselves the perfect victim or that they finally hooked someone, we basically waste their time and extract intelligence from them.

And before we dive in, because I really want to explore what exactly you're doing, it sounds fascinating.

It's imagine you're at a dinner party and you're sitting next to someone you've never met before and they turn to you and they say, so, Dali, what do you do for a living? How do you typically answer that question?

Well, I'll generally actually go and be a little bit cheeky about it when I say that I'm in deception business.

And then I'd probably go and tell them that I, you know, do more of a fight against scammers and the scam calls and texts everyone gets and the fake fraud and alert from your bank or the crypto investment type of thing.

So we build AI that answers these and picks up the phone and essentially plays the perfect victim and targets for these scammers to keep them on the line.

And then sometimes for, you know, hours or more, and then while they think that they got themselves the perfect victim or that they finally hooked someone, we basically waste their time and extract intelligence from them.

And before we dive in, because I really want to explore what exactly you're doing, it sounds fascinating.
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