Jun 22, 2026 · 26 min · 8 segments
In this episode, I’m looking at why “make the logo bigger” isn’t always the answer, and why effective branding is less about the size of a logo and more about the meaning attached to it. From…
So here's how to use a logo effectively instead of just pumping it up bigger.
All right, innuendo aside, make the logo bigger is a common feedback request that many designers, branding and marketing people receive.
And while it can indeed be the right call, I've definitely done it and I've even recommended it to clients as well.
It's one of those, I can't believe I'm saying this, but make the logo bigger.
Is there anything else that we can do for your brand to stand out, be recognized, come to mind and be remembered for more? effectively or maybe even loved that much that they'd be happy and by they i mean your consumers that they'd be happy to pay five times more to wear your logo The answer is absolutely yes, and here's how.
So here's how to use a logo effectively instead of just pumping it up bigger.
All right, innuendo aside, make the logo bigger is a common feedback request that many designers, branding and marketing people receive.
And while it can indeed be the right call, I've definitely done it and I've even recommended it to clients as well.
It's one of those, I can't believe I'm saying this, but make the logo bigger.
Is there anything else that we can do for your brand to stand out, be recognized, come to mind and be remembered for more? effectively or maybe even loved that much that they'd be happy and by they i mean your consumers that they'd be happy to pay five times more to wear your logo The answer is absolutely yes, and here's how.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.