Google Says Stop Buying ‘AI Website’ Snake Oil

Minutes before recording, Google published an article that said the quiet part out loud: good SEO is good GEO. In this episode of Digital Counsel, a fired-up Jamie and Michael break down that article point by point for law firms — and use it to dismantle the ‘AI optimization’ snake oil being sold to firms right now. This is the episode to send any attorney who’s been pitched a special ‘AI website,’ an llms.txt file, or bot-written content. You’ll get a plain-English read of Google’s five points: the new acronyms are just SEO, you optimize for people (not bots), your unique perspective beats generic content, your website is still your sales brochure, and noisy third-party metrics should never outrank signed cases. The through-line — get back to the fundamentals of great marketing and be completely obsessed with your ideal client. What you’ll take away: - Why GEO, AEO, and ‘LLM SEO’ are just SEO — and why a $100M firm almost paid for fake ‘AI websites’ it never needed - Google’s own line on bots: skip the llms.txt files and special schema, because search is smarter than that - Commodity vs non-commodity content — why ‘first-time DUI penalties’ is worthless now and war stories win - Why ‘websites are dead’ is false: your homepage is a sales brochure, and AI surfaces send clients who are ready to hire - Why noisy third-party metrics (like domain authority) should never outrank signed cases and revenue In the AI era, the firms that get recommended won’t be the loudest — they’ll be the most trusted. Skip the snake oil, get back to fundamentals, and obsess over your ideal client. Sponsored by ScorpionGetting more leads isn’t the goal — signed cases and revenue are. If you can’t tie your marketing to signed cases, you’re guessing. Scorpion gives your firm clear insight into what actually drives new cases, so you can invest smarter and grow faster. Learn more at scorpion.co Article Referenced: https://business.google.com/ca-en/think/search-and-video/ai-search-era-brand-authority-strategy/ Follow Scorpion on social media: Facebook: http://www.facebook.com/scorpion.co LinkedIn: http://www.linkedin.com/company/scorpion Instagram: http://www.instagram.com/scorpion.co Twitter: http://www.twitter.com/scorpiondotco