Ep. 193 Jon Billow, CEO and CRO of BNS | Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 193 of the Data Center Go-to-Market Podcast, you’ll Learn how AI-fueled buyer sophistication is raising the bar for data center sales, and get practical takeaways from Jon Billow on BNS’s full-lifecycle power and network approach, segment-specific GTM strategies for enterprise/colo/neocloud, M&A lessons for integrating sales playbooks, tactics to build trust with multi-stakeholder committees, how to align technical content to revenue outcomes, and what to watch for with moratoriums and capacity shifts… all in a candid conversation about scaling teams, talent, and operations in an accelerating market. ⚡🤖🧭 Ep. 193 Jon Billow, CEO and CRO of BNS | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 1:17 Introducing Jon Billow, CEO and CRO at BNS 1:38 How BNS Power and BNS Networks Fits Into the Data Center Ecosystem 4:30 Biggest Go-to-Market Challenges for Mission-Critical Infrastructure Providers like BNS 5:47 How Much of the AI Market is Actual, Closeable Pipeline? Neocloud vs. Colocation Providers 8:55 What Enterprise, Colocation, and Neocloud Decision Makers Need to Know About Data Center Services 11:15 Establishing Trust with Data Center Infrastructure Decision Makers 14:47 Merging Sphaera (an IT Infrastructure Lifecycle Firm Specializing In Data Center Buildouts) 17:56 Outdated Marketing Strategies Data Center Infrastructure Companies Should Avoid 19:42 Subscribe to the Data Center GTM Briefing 20:39 Technical Data Center Content Fails to Convert to Revenue: Bridging the Gap 26:11 What Sales Reps Misread When Selling to Data Center Operators 32:09 Selling to Data Center Decision-Making Buying Committees 37:24 Data Center Demand Generation: What a CRO Would Never Outsource 38:48 The Future of Growing a Data Center Network Infrastructure Company 46:10 Jon Billow (Connect with on LinkedIn) and BNS (Follow on LinkedIn and Website) 46:48 Subscribe to the Data Center GTM Briefing #ai #cloudservices #colocation #criticalfacilities #datacenter #datacenterbuildouts #datacenterceo #datacentercro #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenternetwork #datacenteroperators #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #gtm #hyperscale #infrastructure #itinfrastucture #m&a #missioncritical #neoclouds #networks #salesstrategy