Agentic Commerce: Your AI Agent Has No Identity, No Spending Limits | Vicky Bindra, CEO Trulioo

You know, you've said something that stuck with me when we were doing the research that we're moving from click to buy to code to buy.

And most people hear that and think it's a nice phrase, but I think there's more depth to it.

Walk me through what that actually means for how commerce really works.

Yeah, I think it's sort of subtle, but it's actually very important because click to buy means you're carrying the decision with you when you're clicking.

So, for example, when you buy an airline ticket, you know that you want to front aisle seat.

But yeah, you take the middle seat if it's on your two hour flight.

Otherwise, you'd hate the middle aisle seat.

You'll take the back aisle seat.

which is with sort of with trepidation you'll take the middle back seat only if it's 300 cheaper otherwise you're not going to entertain it right so you've got probably 50 permutations in your head but you are making that decision yourself now think about you want to put that in two lines of code right how are you going to do it so there are two aspects to it one is that the space is going to move slower than people think in terms of the type of activities that will go there.

So if you can put some things into two lines of code, like I want to buy Nike shoes for $100, which helps me run, is far easier than saying I want to buy an airline ticket, which is 6 a.m. in the morning from San Francisco to New York.

So there is a whole aspect of code to buy, which is what can you encapsulate in two, three lines of code that can be done.

And that is boxed enough for reality, which means that you can't hallucinate on those two, three lines to mean something else.

right and again it's it's about managing strict code managing the efficiency of code and over a period of time letting the code manage itself i think in the short term a lot of it needs to come back to human in the loop reconfirmation from the customer that that's exactly what they were looking for over a long term we'll get pretty good and pretty savvy with that to make that a reality therefore the move from click to buy to go to buy is actually going to add a little more friction at the start for it to be frictionless in the future And that's why we say it's an adjustment.

And it's not as simple as people think.

I'll just tell an agent to buy, and I'll be done.

So that is a whole presumption.

Absolutely.

And if anybody can understand and appreciate this friction, that should be you.

Because from your vantage point, and truly you, 195 countries, 14,000 ID documents, and I think 700 million businesses, entities that you have.

And you build all of it, assuming a human was on the other end, right? How much of that breaks the day the entity showing up isn't a person at all and is an agent? And how do you adapt to that?

Yes, I think just in our own company too, we have to ensure that if agents are coming to transact rather than humans, that they are able to do that in a very safe manner and effective manner.

So suppose, for example, It is slightly easier for us because we work primarily through an API driven infrastructure where we supply data to companies, right? So as they go through their workflow, they need the APIs to really verify that the data belongs, that actually it is Chirag on the other side and no one else.

Chirag is not a fraud or he's not being frauded and Chirag is credit worthy, right? So answering all of those questions.

So it's slightly easier when you have an API convert to an instruction from an agent.

It is not that far removed, but where you go into transactions where The customer is actually buying groceries to now saying an agent buys grocery.