Oct 2, 2026 · 9 min · 7 segments
In this episode of Savoir-Faire, Alex, Prosper and Martine Assouline revisit Formula 1: The Impossible Collection and the year they spent creating a scent, sprayed by hand onto every copy, evoking the…
Prosper AssoulineGuest
Martine AssoulineGuest
Alex AssoulineHost
Is there any other specific points of the craftsmanship made in Italy that, uh, is important to note? Can you walk us through the, the production process of a book like that?
This collection is exceptional, and I really say that because I really truly believe on that.
So, uh, if we continue to talk about Formula 1, each picture are tipped by hand by an artisan with white glove turning each page.
Uh, the rubber, you imagine the complicity on that, to have the spray made by hand on each of these books, the metal plate to be print with the right color on metal and to be glue and, uh, screw on it.
[laughs] Each book is unique because we go- we want to give the impression of the customer when he bought this book, he have something made for him, not one of a book.
But thanks to our partner, which is, um, Italian, uh, printer who is fantastic-
Is there any other specific points of the craftsmanship made in Italy that, uh, is important to note? Can you walk us through the, the production process of a book like that?
This collection is exceptional, and I really say that because I really truly believe on that.
So, uh, if we continue to talk about Formula 1, each picture are tipped by hand by an artisan with white glove turning each page.
Uh, the rubber, you imagine the complicity on that, to have the spray made by hand on each of these books, the metal plate to be print with the right color on metal and to be glue and, uh, screw on it.
[laughs] Each book is unique because we go- we want to give the impression of the customer when he bought this book, he have something made for him, not one of a book.
But thanks to our partner, which is, um, Italian, uh, printer who is fantastic-
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