Tell us more about that.

It's, it, it's because it's true.

Uh, I say that because, uh, everybody's important in, uh, making a book, everybody at each step.

So, uh, when the car stop to make, uh, the oil, the change, et cetera, it's extraordinary how if one make a mistake, uh, the, the, the book can, can felt, you know, in the production, in, uh, copywriting, anywhere.

So it's because I feel it's really the team have to work 1,000% together.

So for me, that is Formula 1.

When we decide to create this book, we did it in rubber.

Is there any other specific points of the craftsmanship made in Italy that, uh, is important to note? Can you walk us through the, the production process of a book like that?

Prosper, what was the original idea behind it?

Is to give a sense of a book who is not just a book, it's an object.

It's like if I do the analogy of, uh, if I had to do a book on the chocolate, I would had, uh, uh, a bar of chocolate inside this book, and it's exactly what I wanted to have with the wine book.

So we designed the book to be like a crate of wine, what I receive normally in my apartment, I have to put in the cellar, with the same cord.

So we find exactly this material.

We burn the title, like a, a castle, uh, in a crate.

So this is to give the aspect of the book as an object, as a extraordinary gift, what you are sure is linked 1,000% to the wine.

So for you, what is an Impossible Collection?