Brad Spurgeon

So you mentioned that image, and it's actually printed in big and framed in our design room, so we see it every day.

But as we all work together in tandem on these beautiful books, Martine, you're really spearheading the whole editorial side of the business, right? So can you tell us about how the book transcribes these 100, you know, iconic moments of the sport, but how hard was it to come down to that selection? So you worked with the author Brad Spurgeon on this, right?

Yes, but the choice of the author was a fundamental.

It was very important.