ContenderCast with Justin Honaman
Sep 28, 2026 · 21 min · 12 segments
Natalie Heiter is the Co-founder and Chief Marketing Officer (CMO) of Lofty Pops, a fast-growing, Detroit-based handcrafted ice pop brand. She launched the venture alongside her brother and business…
Natalie HeiterGuest
Justin HonamanHost
I do not have a background in consumer packaged goods or even in sales, let alone, you know, I have a diverse background in marketing and advertising.

And even my job before I uh, doing this full time was for a corporate healthcare company.

Uh, and I remember when I decided to go all in with lofty pops and I quit to my boss, um, she was shocked because, you know, everything was going great at work and she had no idea what was going on.

And she's like, so can I ask you, where are you going next? I was like, well, I'm leaving to go sell popsicles.

And I pulled up the website on my phone and I showed her and I was like, yeah, this is what I've been doing in the evenings on the side.

You know what I mean? And then you want to know more, um, for those that don't know lofty pops, uh, Detroit based, um, handcrafted ice pop brand.

I do not have a background in consumer packaged goods or even in sales, let alone, you know, I have a diverse background in marketing and advertising.

And even my job before I uh, doing this full time was for a corporate healthcare company.

Uh, and I remember when I decided to go all in with lofty pops and I quit to my boss, um, she was shocked because, you know, everything was going great at work and she had no idea what was going on.

And she's like, so can I ask you, where are you going next? I was like, well, I'm leaving to go sell popsicles.

And I pulled up the website on my phone and I showed her and I was like, yeah, this is what I've been doing in the evenings on the side.

You know what I mean? And then you want to know more, um, for those that don't know lofty pops, uh, Detroit based, um, handcrafted ice pop brand.
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