Natalie Heider
Co-founder and Chief Marketing Officer of Lofty Pops, a Detroit-area handcrafted, USDA Organic ice pop brand she launched with her brother Philip Stakich in 2024.
1
APPEARANCES
1
PODCASTS
Sep 28, 2026
Justin HonamanHOST
But how did you know it was going to work? I mean, and were you just, you know, did you see sales increase? What was the early days? What did that look like?
Natalie HeiterGUEST
You know, my brother was selling stickers on the school bus in elementary school.
Natalie HeiterGUEST
So he, and he, it takes a certain mindset to really be the type to take those risks, you know? And I think he just innately, you know, he knew.
Natalie HeiterGUEST
He just knew that the success that he was having with Maryland and the staff that he has, you know, and just the sheer, you know, inner belief, you know, intuition he knew.
Natalie HeiterGUEST
And so, and I watched him be successful with this company and I watched his drive.
Natalie HeiterGUEST
And so even when he approached me in the beginning, I said, let me help you on the side.
7 MINS LATER
Justin HonamanHOST
What advice would you have for them, for others, maybe looking to launch their own brand, maybe one or two things you would offer to