Cleaning Up: Leadership in an Age of Climate Change
Sep 2, 2026 · 1 hr 5 min · 15 segments
Can the Philippines become a testbed for Southeast Asia’s clean-tech future? Kicking off Season 19 of Cleaning Up, guest host Marie Cheong meets Jaime Z. Urquijo, Urban Estates Group Head at Ayala…
Jaime UrquijoGuest
Marie CheongHost
Ayala really stands out in the Philippines for sure, but in Southeast Asia overall, because in 2021, it made a 2050 net zero commitment.

This was a role that I stepped into three or four years ago now, where I was asked to come back to Ayala Corporation.

At the time, I was actually with ASIN, which is the renewable energy development arm, to take on the sustainability and risk portfolio for Ayala Corporation.

It was a really interesting challenge because I had relatively limited corporate sustainability experience.

Again, as I mentioned, the majority of my experience is really in the energy and investing side of things.

And so my first real challenge was to figure out what is sustainability? Like, what does this ultimately mean? And I think what was difficult is that it could mean a lot of different things to a lot of different people.

And so I spent a lot of time really trying to sort of dig into the history of corporate sustainability, how this kind of movement has ultimately evolved.

And, you know, ultimately, I think in my mind, it comes down to what is ultimately the responsibility of the company, right? First and foremost for us, very, very, very clear North Star of purpose, build businesses that enable people to thrive.

And so in that context, the sustainability question becomes a little bit more straightforward because you know that all of these businesses ultimately have to be

Where I then sort of moved from there was, okay, well, now we have this corporate sustainability team.

What is the corporate sustainability team actually going to be doing? And I came across this really fantastic definition from WBCSD, which is the World Business Council for Sustainable Development, who defines sustainability as a strategy that is aware of its negative externalities on the environment and society.

I thought that was a really great way to ultimately define what sustainability was.

So are you aware of what your negative impacts and your negative externalities are? And then I think where we would sort of then take it is corporate sustainability is A, being aware of it.

So ultimately trying to track as best you can what those negative externalities are.

And then for us, trying to find value creative ways to ultimately decrease those negative externalities.

The Philippines is a young country growth, but still relatively low average household income.

Do customers care about sustainability? Will they pay more for sustainability? Does it actually make business sense to implement all of this?

Ayala really stands out in the Philippines for sure, but in Southeast Asia overall, because in 2021, it made a 2050 net zero commitment.

This was a role that I stepped into three or four years ago now, where I was asked to come back to Ayala Corporation.

At the time, I was actually with ASIN, which is the renewable energy development arm, to take on the sustainability and risk portfolio for Ayala Corporation.

It was a really interesting challenge because I had relatively limited corporate sustainability experience.

Again, as I mentioned, the majority of my experience is really in the energy and investing side of things.

And so my first real challenge was to figure out what is sustainability? Like, what does this ultimately mean? And I think what was difficult is that it could mean a lot of different things to a lot of different people.

And so I spent a lot of time really trying to sort of dig into the history of corporate sustainability, how this kind of movement has ultimately evolved.

And, you know, ultimately, I think in my mind, it comes down to what is ultimately the responsibility of the company, right? First and foremost for us, very, very, very clear North Star of purpose, build businesses that enable people to thrive.

And so in that context, the sustainability question becomes a little bit more straightforward because you know that all of these businesses ultimately have to be

Where I then sort of moved from there was, okay, well, now we have this corporate sustainability team.

What is the corporate sustainability team actually going to be doing? And I came across this really fantastic definition from WBCSD, which is the World Business Council for Sustainable Development, who defines sustainability as a strategy that is aware of its negative externalities on the environment and society.

I thought that was a really great way to ultimately define what sustainability was.

So are you aware of what your negative impacts and your negative externalities are? And then I think where we would sort of then take it is corporate sustainability is A, being aware of it.

So ultimately trying to track as best you can what those negative externalities are.

And then for us, trying to find value creative ways to ultimately decrease those negative externalities.

The Philippines is a young country growth, but still relatively low average household income.

Do customers care about sustainability? Will they pay more for sustainability? Does it actually make business sense to implement all of this?
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