Feb 21, 2024 · 1 hr 3 min · 10 segments
Karl Pierburg, Chief Technology Officer at AMB Sports and Entertainment, and Jeremy Duvall, founder of 7Factor Software, join host Maryfran Johnson for this CIO Leadership Live interview. They discuss…
Well, let's talk through some of the technology and the driving forces with the Mercedes-Benz Stadium in Atlanta, which, if I've been told correctly, is one of the largest and the busiest stadium in the world.
We kind of refer to it, I don't know if there's an official metric on this, as the largest event stadium in the world.
And when you're at Mercedes-Benz, you don't mistake it for anything other than what it is.
You know, we've recently thrown out kind of this vision of we're going to create the most impactful value added fan experience in the world, not just bells and whistles, but actually do stuff that matters.
But, you know, I mean, Mercedes Benz, we do consider it, you know, again, the busiest day in the world on an average year, we've got 50 plus major events and those events are, you know, 45 to 50,000 or more tickets distributed a year.
We get over half a million unique individuals and honestly more than that, because we really don't have insight into the like actual specific individuals that come in, which is one of our kind of pain points.
And of those half a million people that come through on a given year, only about 35,000 are for our core, you know, kind of anchor teams, the Falcons and Atlanta United.
You know, it's, you know, obviously we've got things like college football and concerts.
You know, but we have the Super Bowl, we've had national championship games, we've had, you know, the SEC championship game every year, MLS Cup, Elton, John.
We also have, you know, since the stadium opened, over 600 private events, which are major sources for us.
And from the technical part of that, You know, it built really on my teammate Danny Branch, who is our CIO, built an amazing technical foundation.
And when we talk about that, that enabling layer that our CIOs are responsible for of just communication and connectivity, you know, be it from, you know, we've got a, again, I can probably go a little bit deeper on this group with a, you know, a full fiber to the desktop con network where we're pushing stuff around.
Well, let's talk through some of the technology and the driving forces with the Mercedes-Benz Stadium in Atlanta, which, if I've been told correctly, is one of the largest and the busiest stadium in the world.
We kind of refer to it, I don't know if there's an official metric on this, as the largest event stadium in the world.
And when you're at Mercedes-Benz, you don't mistake it for anything other than what it is.
You know, we've recently thrown out kind of this vision of we're going to create the most impactful value added fan experience in the world, not just bells and whistles, but actually do stuff that matters.
But, you know, I mean, Mercedes Benz, we do consider it, you know, again, the busiest day in the world on an average year, we've got 50 plus major events and those events are, you know, 45 to 50,000 or more tickets distributed a year.
We get over half a million unique individuals and honestly more than that, because we really don't have insight into the like actual specific individuals that come in, which is one of our kind of pain points.
And of those half a million people that come through on a given year, only about 35,000 are for our core, you know, kind of anchor teams, the Falcons and Atlanta United.
You know, it's, you know, obviously we've got things like college football and concerts.
You know, but we have the Super Bowl, we've had national championship games, we've had, you know, the SEC championship game every year, MLS Cup, Elton, John.
We also have, you know, since the stadium opened, over 600 private events, which are major sources for us.
And from the technical part of that, You know, it built really on my teammate Danny Branch, who is our CIO, built an amazing technical foundation.
And when we talk about that, that enabling layer that our CIOs are responsible for of just communication and connectivity, you know, be it from, you know, we've got a, again, I can probably go a little bit deeper on this group with a, you know, a full fiber to the desktop con network where we're pushing stuff around.
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