Sep 17, 2026 · 20 min · 8 segments
What was your last great digital buying experience? Often, it’s the one you barely notice. In this episode of Channel Mic Check, Meredith Payne, Vice President of Digital Growth and Customer Success…
You and I speak Partner First every day, and I know Nate and Calhoun had their recent episode, and we really introduced Partner First and all the features and the benefits as of late.
But for somebody that's here in Partner First for the first time, there's a lot of platforms that partners can use to search and transact and manage their business.
We hear a lot about platforms and that's one of those words that, you know, what is it when you hear that? Partner First for us is really a digital growth experience for our customers.
So it's one place where they can go to enable, to connect with other partners And yes, we have an amazing commerce experience within Partner First, but that's not all.
Partner First is a digital growth experience that is there for our customers and to help them ultimately grow their business.
I really love that because partner first, it's not about, like you said, it's not about just creating another destination.
It's about making TD Cenex easier to do business with, but also, like you said, enabling the partners to grow.
So we talked about this maybe a little bit before, but when we think about...
So how do we make sure that we're bringing these capabilities into the hands of our customers in a way that is realistic for them and that they can actually pick up and leverage in their day to day? And it's things like B2B integrators, right? So we're going in, we're connecting into their systems and really, truly meeting our partners where they are and how they choose to work.
Well, and another one of the things that I love talking about when we talk about partner first, and you've touched on it, but it is the meet the partner where they are.
but with the human in the loop right we're going to sit down we're going to partner with you we're going to make sure that you're getting what you need as as a partner
that's right so we focus a lot on let's introduce the technology where it's needed not just for the sake of here's something that can be automated so we do want to automate those routine tasks and we are doing that today but we're absolutely keeping our people very much at the center and also the people who are at our partners and their customers, making sure that those connections are very much enabled as part of the overall digital
You and I speak Partner First every day, and I know Nate and Calhoun had their recent episode, and we really introduced Partner First and all the features and the benefits as of late.
But for somebody that's here in Partner First for the first time, there's a lot of platforms that partners can use to search and transact and manage their business.
We hear a lot about platforms and that's one of those words that, you know, what is it when you hear that? Partner First for us is really a digital growth experience for our customers.
So it's one place where they can go to enable, to connect with other partners And yes, we have an amazing commerce experience within Partner First, but that's not all.
Partner First is a digital growth experience that is there for our customers and to help them ultimately grow their business.
I really love that because partner first, it's not about, like you said, it's not about just creating another destination.
It's about making TD Cenex easier to do business with, but also, like you said, enabling the partners to grow.
So we talked about this maybe a little bit before, but when we think about...
So how do we make sure that we're bringing these capabilities into the hands of our customers in a way that is realistic for them and that they can actually pick up and leverage in their day to day? And it's things like B2B integrators, right? So we're going in, we're connecting into their systems and really, truly meeting our partners where they are and how they choose to work.
Well, and another one of the things that I love talking about when we talk about partner first, and you've touched on it, but it is the meet the partner where they are.
but with the human in the loop right we're going to sit down we're going to partner with you we're going to make sure that you're getting what you need as as a partner
that's right so we focus a lot on let's introduce the technology where it's needed not just for the sake of here's something that can be automated so we do want to automate those routine tasks and we are doing that today but we're absolutely keeping our people very much at the center and also the people who are at our partners and their customers, making sure that those connections are very much enabled as part of the overall digital
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