Building a Chamber That Drives Growth and Impact with Frank Kenny, Chamber Pros Community

Matt.

That's amazing.

So out of 12,000 and more, what are they most concerned with right now?

Well, we just did a webinar this week where I asked the question, what are you focused on for 2027? And I had five choices.

And I would say 75% of them chose revenue is their main focus.

They're really worried about where's the money going to come from.

They're struggling financially.

And but they don't know how to solve it without having another event is the feedback I've been getting is like, we need the money, but I'm spent, I'm done.

I can't do another event.

So,

yeah.

So, so what, what, and from what you've seen, what separates the chambers that, you know, have built some momentum from those who are stuck in the mindset of, okay, we have to have, Chamber dues, we have to create more events and all of those things are labor intensive.

So what separates one set of chambers from the other?

Well, it comes down to the events.

Events are kind of an easy money machine, but they take a lot of staff time, a lot of volunteer time.

And the chambers that I've seen that are just, they're really struggling.

They're not making a big impact in their community.

And is there so event focused? They're basically event chambers when they hire a staff member.

They they ask, you know, are you good with events? Can you are you basically an event planner? Are you willing to do events? Because we have a lot of events.

We have 100 events there.

It's almost something they're proud of.

You know, oh, we do 100 events a year.

Well, that means you don't have time to do much bigger things because you're running from event to event to event.

Your social media feed is all about your next event.

The e-blast is all about your events.