How to Scale with Paid Ads

Okay.

So I want to now know a little bit because do you need an expert to help you with this or can you do it yourself? I know you just alluded to this idea of sometimes you're taking an overnight course and now you're a meta campaign specialist and you can do this thing.

Like I want to kind of know from your expertise, when can it be done DIY and when is it time to pass it over to a professional? I'll be honest, I've DIY'd a few campaigns.

Mm-hmm.

I didn't really know what I was doing exactly that's the common response and I don't know if it was good or bad because I didn't really have a lot to compare it to like it couldn't be relative so I'm wondering like if you're saying from the start if you're gonna do ads just work with someone yeah or would you say you know maybe start with boosting a few posts here and there and then working your way up to work with an ad agency what would you say about that

I don't promote DIY.

I think it's a really bad idea.

And the reason for that is, yes, you can take a course.

And there's lots of people that are like these influencers and they'll tell you how to build a campaign, for example.

But where the gap is, is what happens once you press go and you're actively spending money.

Yes.

They're not able to support you through their course to be like, hey, your unique campaign is driving these results.

You need to do X, Y and Z in order to reduce the cost or increase your awareness

or all of those things.

Right.

So you're giving a lifetime suggestions with the data.

Exactly.

Exactly.

So the problem is, is like you can, you know, anyone can click buttons in the right order.

But the things that gap out when you're doing it DIY or, you know, where you're working with somebody that doesn't have a lot of experience is the strategy will be weak or it'll be too broad.

Like, oh, I'm going to target all of Canada and the U.S., but I'm spending a thousand dollars a month.

Whoa.

How many people are in those two countries? Right.

And a thousand dollars a month divided by 30 days, then divided by that many people.

That's, you know, you're throwing salt into the ocean and expecting to be a millionaire.