Detroit 3 Headed for Record-Low U.S. Share, Chinese Brands, Scout Fight (09.24.26)

Cox Automotive expects the Detroit 3 to finish the quarter at their lowest U.S. market share on record, dealers are watching whether Trump and Xi change anything for Chinese brands, and the chairman of the VW National Dealer Council on Scout Motors and VW's new plan. Jim and Bridget Fitzpatrick are joined by Fred Emich, Managing Partner of Emich Automotive and Chairman of the VW National Dealer Council, and Joe Laham, President of Premier Companies. TODAY'S HEADLINES - Honda is in the final stages of planning a hybrid plant in Ohio that could cost as much as $2.5 billion, with production expected to begin in 2030, according to a Nikkei report. Honda has not announced the plant. - A newly published survey of automaker CEO pay raises the question of what results automakers should reward when they set leadership compensation. - Bentley unveiled the Torcal, its first fully electric vehicle, in London on Wednesday. - President Trump hosts Chinese President Xi Jinping today, after NADA and other auto trade groups urged him to keep restrictions on Chinese automakers in place. - Cox Automotive raised its 2026 new-vehicle sales forecast to 16.1 million from 15.8 million, and expects Detroit 3 brands to finish the third quarter at just over 36% market share, the lowest on record. GUESTS - Fred Emich, Managing Partner, Emich Automotive, and Chairman of the VW National Dealer Council. What VW dealers are telling the automaker they need, VW's new North America leadership and strategy, Scout Motors and the franchise model, and whether Colorado's state incentives are moving EV demand. - Joe Laham, President, Premier Companies. What Stellantis' new pricing and digital advertising rules mean for its dealers starting October 1, and what the FTC's new price transparency guidance means for dealer advertising. GET THE NEWSLETTER https://www.cbtnews.com/newsletter-signup/ THIS WEEK'S SPONSOR Thank you to Capital One Navigator Platform for supporting CBT Live. https://www.capitalone.com/cars/auto-financing/dealer MENTIONED IN THIS EPISODE Emich Automotive: https://www.emichauto.com/ Premier Companies: https://www.drivepremier.com/ Cox Automotive Q3 2026 sales forecast update: https://www.coxautoinc.com/insights/q3-2026-cox-automotive-sales-forecast-update-content/ Honda hybrid plant report: https://www.cbtnews.com/honda-plans-2-5-billion-hybrid-plant Auto groups urge Trump to keep Chinese automakers out: https://www.cbtnews.com/trump-to-keep-chinese-automakers-out/ CONNECT WITH CBT NEWS Website: www.cbtnews.com Instagram: www.instagram.com/carbiztoday/https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljRjF1dGN2UnpZZXBaMGo0SUFqZXNSTXxBTl9pYzRmZ1d0VnNRMk1KV3dYYWNEYUJ0bDE1ZmtLYnE2ZDVqS1lhNkhKM0VxYXZxOFdZTF9EQUVZd0FrM2dpdldvYlBFQWticjFzTjlvWVU0a1dpVTE4MmFZSXR0d1ljYkJu&q=https%3A%2F%2Fwww.instagram.com%2Fcarbiztoday%2F&v=lVgC_vHzZ-0 Facebook: www.facebook.com/CarBizToday/ LinkedIn: www.linkedin.com/company/cbt-news/posts/ TikTok: www.tiktok.com/@carbiztoday X: https://x.com/CarBizToday