Olympic Secrets Exposed

And what did it

take to build a global community, not just a product?

Yeah.

That's, again, give them what they need.

It's...

So when we built the community we have is we looked at, we didn't create videos in the vacuum.

We did a lot of Google research.

What were people looking for?

You know,

I'm looking for rules.

I'm looking how to improve my forehand.

So we have on our team, Alexander Jovichich was a, one of the god of SEO, Gary Vee called him the god of SEO.

Oh,

yeah.

And he said, guys, what we need to do is have a process.

We are going to analyze.

you know, everything that people are looking for on Google.

When we started SportsEdTV in 2019, we had, I mean, we really started thinking about it in 2017.

We looked at, you know, every single search.

And then we said, okay, for that sport, these are the top 20 searches.

This is what you're going to build.

Again, going back to what customers were looking for.

Because if you listen to a coach, right? And the coach, you tell him, okay, you tell her, I want some videos in basketball.

They may come with crazy drills that they have been dreaming about doing.

And you're like, no, no, let's look at what people need.