48: How a Family Business Built Sustainability Into Its DNA

So these are brands that people are going to be really, really familiar with and are sort of sitting in their cupboards at home.

Indeed.

It's very recognisable and some delicious things up there as well.

James, you talked a little bit about being a family business and there's often a lot of legacy that sits around family businesses but in practice most businesses are still driven by those sort of quarterly business earnings and by that commerciality.

Did you see, it was a very specific moment where RHA Marr decided they were going to stand for something bigger or is it something that was sort of from the very beginning and very foundational?

So I'd say very much built into the DNA of the business.

My grandfather and my father always believed in doing business the right way.

We talk a lot about us being a family business.

We work in an industry that has a lot of other family businesses.

So that idea of relationships and doing things the right way has always been, I'd say, embedded in the business.

We have a set of company values and one of them is integrity.

So the way we talk about that internally is winning the right way.

but also doing the right thing even when people aren't looking.

So it wasn't ever a decision to do something differently.

It's always, I'd say, been embedded.

And I think if you talk to most colleagues in the business, they see that family aspect as quite a crucial part of our business.