So yeah, a summary of those questions is, you know, yeah, how did it come about? Does it ever feel commercially risky? And what does that look like, I suppose?

Yeah.

So as a formal initiative, it started in 2013.

So when my brother Rob became managing director, and my father took a step back, It was one of the first things he wanted to do to sort of develop that company ethos.

So it was formalized in 2013.

We had done charitable giving before that.

And also we work in the food industry where there is food waste.

So that was really encouraging.