But Sir Fry, if those were the halcyon days, where are we now? Are we coming back to a good period? Well,

I think the Admiral's Cup...

If it were to marry with Cows Week, the two would prosper.

I mean, the Admirals Cup is prospering already and it's two boat teams.

It can become three boat teams.

If you see the calibre of the sailors who are here this week on Callisto, you know, the Kiwis are taking it very, very seriously.

I just think the marriage and taking it forward, you know, IRC is here to stay.

So that's my question.

It's my joy to share with you this new day.

I'm Simon Fry.

Most people call me Si.

I'm from Christchurch, Helsham in Sussex.

So don't worry if you haven't heard of that.

Before I moved there, when I was asked to go and lead the church, I thought, where's Helsham? Anyway, so I had to look it up.

if anyone does have any questions we'll have a couple of minutes for questions so have a think and if you

Okay, well, as I said at the beginning of my testimony, I was involved in my local church, and that would be the primary way.

Would you give any advice around that? How do you get started? Obviously, it's something that's been part of the business, but when you sat down in 2021 and said, right, we're going to do something very particular...

Yeah, we didn't really know what to do, but we thought, let's start measuring stuff.

So things like the car fleets that we have with our sales team visiting customers, let's just start monitoring the mileage.

the lorry fleet that we have, the energy that we use.

So we started measuring stuff.

But I must say, the Future Plus gave us a roadmap, which was so important.

And your colleague, Polly, her advisor, we were saying, where do we start? And Polly said, start with stuff that's close to you and things that you can influence close to you.

Are you finding that new brands coming into the market are ahead of that? Or is it still the same frustration, expectation that you've seen over the last five, ten years?