May 29, 2026 · 48 min · 11 segments
Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple…
CJ GocherGuest
Andrew JacksonHostMacPanelistStevenPanelistDanPanelistToday we're talking about a very popular topic, especially for folks that are just starting out, which many of our both Turnkey Coach users and also our Barbell Academy students are... trying to find their first clients.
And so I wanted to have CJ on today because he obviously talks to a lot of people who are learning how to coach and becoming a better coach.
And often what feels initially like the hardest thing to do is to find your first clients.
And I assume you've had a lot of conversations along those lines over the years, CJ.
Yeah, we talk about it a lot as like the zero to some kind of category, the zero to a few, like that big gap that people crossed.
And that sort of gray space where people, they take coaching 101 or they email me or like I'm just talking with a coach in person today.
They sort of are coaching already because they've got, you know, like lifting buddies who are asking them for advice.
And it's navigating that space into something that feels real, something you can put down and be like, now I'm a coach.
And if you don't mind, Andrew, I would actually love to open up kind of like what that looks like for people.
I'd love it if we could go around for the people who can, you know, turn on their mic and talk.
What did your first clients look like? Like, how did you get started? And I guess I'll pop that to you, Andrew, first, and then we'll...
Today we're talking about a very popular topic, especially for folks that are just starting out, which many of our both Turnkey Coach users and also our Barbell Academy students are... trying to find their first clients.
And so I wanted to have CJ on today because he obviously talks to a lot of people who are learning how to coach and becoming a better coach.
And often what feels initially like the hardest thing to do is to find your first clients.
And I assume you've had a lot of conversations along those lines over the years, CJ.
Yeah, we talk about it a lot as like the zero to some kind of category, the zero to a few, like that big gap that people crossed.
And that sort of gray space where people, they take coaching 101 or they email me or like I'm just talking with a coach in person today.
They sort of are coaching already because they've got, you know, like lifting buddies who are asking them for advice.
And it's navigating that space into something that feels real, something you can put down and be like, now I'm a coach.
And if you don't mind, Andrew, I would actually love to open up kind of like what that looks like for people.
I'd love it if we could go around for the people who can, you know, turn on their mic and talk.
What did your first clients look like? Like, how did you get started? And I guess I'll pop that to you, Andrew, first, and then we'll...
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