you

might even think of something stupid, right? It may not even be profitable.

You're just like, I wonder.

And then all of a sudden you spent hours on it, which it might be worth it.

It might be productive.

But yeah, you think that it's, because I listened to AI Daily Brief each day and he was talking about how we've found that it hasn't made us necessarily always more productive.

It's just kind of increased where the ideas are, right? Like you're saying.

It's an interesting challenge.

So CJ, do you start with the offer and then build backwards into fulfillment? Or do you define your fulfillment and then create the offer? What, how do, how do you, how does a coach think through that?

that?So, and like in your particular case, Stephen, the, when you're, you're looking at potentially offering to different audiences, I start with the audience first.

So the acronym that I stumbled on, like, a, a couple years ago was PDA, so predictable, deliverable, appealing.

But, you know, when, if you're not sure, like, who should I be serving, we actually start with the appealing first, and that's appealing to who.

So, like, who do I want to sell this to, and then what do I want them to get out of the experience? So, like, if, if I'm selling to, if I'm offering to or selling to athletes, that is a very different target market than offering online to a gen pop audience or offering to athlete's parents.

So an athlete, I actually, if I were, you know, working at a school, I would actually think of a class or a coaching session, like, you know, just built into the calendar.

That's a product, because how much time am I spending before and after the class to prep, to do after work with the, you know, the, the students that I'm working with, that kind of thing.

Yeah.

But there is like a real need for somebody to, and there are things that are good for people to know before they try to go start coaching, right?

Well, that's and so like actually have that like on line three or four.

And I think it's important.

Like, let's get let's get their meow.

I think that's important.

So like the yes, it in order to hit those minimums, like we look at like a novice and intermediate and advanced lifter and how their needs change.

the the constraints of how they coach and the fact that they have so much experience by the time they become an advanced lifter changes how they're going to lift even if they're in a body that responds to the same kind of physiological things i think the same thing happens as you become more experienced as a coach as you as you progress when there is a need to learn Certification processes are often one of the best ways to channel our learning process, especially when we don't have a mentorship or an apprenticeship.

They were just nerds about whatever it is that problem they were trying to solve.

So how do you, where do you draw that line? And how do you, you know, what is it that you think is the minimum requirement for somebody who's just needs to start coaching? I think you're on mute.

Can you hear me now? Yep.

Okay, cool.

I just said my microphone not working.

So when someone asks me like, hey, I want to be a coach, I've got three tiers of thought.

The first is like that tier zero, should you even be a coach? Because there are a lot of people, I remember in my CrossFit days, someone walks in and they're like, I started CrossFit a month ago and I never worked out and it's changed my life.

I want to be a coach.

For the more complex movements, let's say power clean or kipping pull-up or something like that where it's multiple elements of compound movement um do you have a or is there a framework that you use for how to break it down like what's an appropriate element or you know partial step