Jul 1, 2026 · 55 min · 13 segments
In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge…
You guys are two social media geniuses.
I'm throwing that out there because we genuinely believe you are and I know there's going to be a lot of marketers listening particularly in the social media space who are in this space now where you know they've got the channels they're up and they're running they've got the followers engagement looks fine on paper but there's something not quite right something's off and I think with you two sat here today I want to go through the framework of what the difference is between someone saying they've actually got a social media strategy versus actually having one so that's what i want to do today dig into what you guys would do going into a brand like that all good
all good yeah happy to share how we get from from nothing to a full strategy on a page
Yeah, it's interesting because, again, we balk at being called geniuses, I think.
Sorry.
No,
he doesn't, he loves it.
No, I don't.
I think what's good about what we're doing, like since Day Dot, since I've seen Beth doing her thing online, is we're curious and we all thought we had it all figured out.
But then we started to ask ourselves some honest questions about do we really know what we're doing when it comes to being social media marketing professionals? And we're just using words, but not actually understanding their meaning.
Now, I'll never put my hand up and say I'm the best strategist in the world either, but we were curious to go find out.
I think working together and bringing the likes of Chris in with us, we've gotten even better.
But most people, when they use the word strategy, they don't have one in the first place.
What they have is three or four pages of a brand guidelines book, a set of content pillars mesh together, and they think that that's strategy and it's not.
Strategy again, they've probably heard me say it at nauseam, is a problem gap opportunity we think the brand might have in the world.
What we think is the opportunity social can do to solve it and how we going to do it and what gets us from where they are now to where they need to get to next.
And we've kind of built a framework that we use and it isn't like something that is, you know, purely new.
There are lots of strategy frameworks that exist out there.
Some you can just use from start to finish as is and they're very, very good.
Others you can learn from and piece together a strategic framework that might work for you.
so what we can do is take the true one that we have gotten to and is this the finished product of how we'll deliver strategy going forward no because every time we do this and every time we present it and every time people respond to it there's things we know we can improve to get it
You guys are two social media geniuses.
I'm throwing that out there because we genuinely believe you are and I know there's going to be a lot of marketers listening particularly in the social media space who are in this space now where you know they've got the channels they're up and they're running they've got the followers engagement looks fine on paper but there's something not quite right something's off and I think with you two sat here today I want to go through the framework of what the difference is between someone saying they've actually got a social media strategy versus actually having one so that's what i want to do today dig into what you guys would do going into a brand like that all good
all good yeah happy to share how we get from from nothing to a full strategy on a page
Yeah, it's interesting because, again, we balk at being called geniuses, I think.
Sorry.
No,
he doesn't, he loves it.
No, I don't.
I think what's good about what we're doing, like since Day Dot, since I've seen Beth doing her thing online, is we're curious and we all thought we had it all figured out.
But then we started to ask ourselves some honest questions about do we really know what we're doing when it comes to being social media marketing professionals? And we're just using words, but not actually understanding their meaning.
Now, I'll never put my hand up and say I'm the best strategist in the world either, but we were curious to go find out.
I think working together and bringing the likes of Chris in with us, we've gotten even better.
But most people, when they use the word strategy, they don't have one in the first place.
What they have is three or four pages of a brand guidelines book, a set of content pillars mesh together, and they think that that's strategy and it's not.
Strategy again, they've probably heard me say it at nauseam, is a problem gap opportunity we think the brand might have in the world.
What we think is the opportunity social can do to solve it and how we going to do it and what gets us from where they are now to where they need to get to next.
And we've kind of built a framework that we use and it isn't like something that is, you know, purely new.
There are lots of strategy frameworks that exist out there.
Some you can just use from start to finish as is and they're very, very good.
Others you can learn from and piece together a strategic framework that might work for you.
so what we can do is take the true one that we have gotten to and is this the finished product of how we'll deliver strategy going forward no because every time we do this and every time we present it and every time people respond to it there's things we know we can improve to get it
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