A New Era for Search: Google's AI Revolution

This week on Buffering, we are exploring Google's latest search transformation and what may be the biggest shift to search in more than 25 years. From the end of the ten blue links to AI powered answers, autonomous agents, and the rise of the synthetic consumer, the rules for how people discover information and interact online are changing in real time. As search evolves from finding information to delivering outcomes, businesses may need to rethink everything from content strategy to customer experience. Join Zack and Gabe as they break down the biggest announcements from Google I/O and what they mean for broadband providers and beyond. They discuss why SEO alone may no longer be enough, how AI agents could reshape customer interactions, why stale content is becoming a liability, and what happens when your next customer might not actually be human.