Brew Bytes - The Practitioner's AI Show
Oct 30, 2026 · 1 hr 49 min · 15 segments
Matt Butterworth says agency work that once took 40 people now takes one. Ryan Fletcher has 16 AI agents that work every night while he sleeps, and it's what keeps him up. In this AI roundtable…
Matt ButterworthGuestWade EagarGuestNadeem IbrahimHostRyan FletcherGuestOne word? I mean, context, I think, is the most important thing, right? We were having this discussion just before rolling about everybody's got AI at their fingertips and a lot of people are building stuff across the industry.
I think the difference between... good products, great products and not so good products is that context and experience that you're taking into that building process.
But the difference between a layman using a chisel and an experienced craftsman is going to be radically different in the end product that they design.
When you're going into that build process, you've got a very clear, experienced mind about what the end result looks like.
We could all make a media plan, for example, but if you've never had the experience of building a media plan, it's not going to be that good.
it's like i think i said it on the last podcast we're all white belts at the moment all of us only have a year's worth of experience i like to
think i'm a blue belt like come on we don't know because there's no one who can grade us yet it's true yeah well we've got black belt here not
not yet one word yeah What, for the last couple of weeks? I think in what I'm doing, it's just eclectic and so productive.
I think productive is the key thing for me because as a startup, I've got 50 different hats on every day.
And it's just working like I've got 50, 60 people in an organisation when I've literally got two.
One word? I mean, context, I think, is the most important thing, right? We were having this discussion just before rolling about everybody's got AI at their fingertips and a lot of people are building stuff across the industry.
I think the difference between... good products, great products and not so good products is that context and experience that you're taking into that building process.
But the difference between a layman using a chisel and an experienced craftsman is going to be radically different in the end product that they design.
When you're going into that build process, you've got a very clear, experienced mind about what the end result looks like.
We could all make a media plan, for example, but if you've never had the experience of building a media plan, it's not going to be that good.
it's like i think i said it on the last podcast we're all white belts at the moment all of us only have a year's worth of experience i like to
think i'm a blue belt like come on we don't know because there's no one who can grade us yet it's true yeah well we've got black belt here not
not yet one word yeah What, for the last couple of weeks? I think in what I'm doing, it's just eclectic and so productive.
I think productive is the key thing for me because as a startup, I've got 50 different hats on every day.
And it's just working like I've got 50, 60 people in an organisation when I've literally got two.
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