Borders: Conversations on Global South Capital and Geopolitics
Oct 15, 2026 · 53 min · 15 segments
Andrew Henderson sits down with Matt Ridgway, founder of Chile Investments, to explore what investors are really paying for when they choose Chile. Drawing on his experience buying property in…
Andrew HendersonHost
We'll come back to Chile in a moment because that is your sweet spot, and I do wanna talk about what's happening there.

Argentina has, on a continent that has a lot of countries that don't have a brand.

Do you think Argentina has a durable brand for that person who says, "I'm gonna go and buy that land for seven cents a meter.

I'm gonna do something"? I mean, certainly Salta is the food place and Mendoza is the wine place.
Argentina has an incredibly strong brand, and they've been very successful in promoting that brand, and we can talk about [laughs] Chile's absolute lack of brand compared to Argentina.
But Argentina, yeah, you think of-- You say Argentina to people, and they immediately think of tango, they think of football, they think of Buenos Aires, they think of wine, they think of Malbec, and Argentina has an unbelievably strong brand.

What developed that brand, and why do you think so few South American countries have a developed brand, and what did they do to cultivate it?
And yeah, they're very creative people, and they've created this brand Argentina that probably took a bit of a knock during the World Cup, I think.

We'll come back to Chile in a moment because that is your sweet spot, and I do wanna talk about what's happening there.

Argentina has, on a continent that has a lot of countries that don't have a brand.

Do you think Argentina has a durable brand for that person who says, "I'm gonna go and buy that land for seven cents a meter.

I'm gonna do something"? I mean, certainly Salta is the food place and Mendoza is the wine place.
Argentina has an incredibly strong brand, and they've been very successful in promoting that brand, and we can talk about [laughs] Chile's absolute lack of brand compared to Argentina.
But Argentina, yeah, you think of-- You say Argentina to people, and they immediately think of tango, they think of football, they think of Buenos Aires, they think of wine, they think of Malbec, and Argentina has an unbelievably strong brand.

What developed that brand, and why do you think so few South American countries have a developed brand, and what did they do to cultivate it?
And yeah, they're very creative people, and they've created this brand Argentina that probably took a bit of a knock during the World Cup, I think.
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