Bizcommunity: Sound-bite-size business news >>TO GO
Oct 14, 2026 · 10 min · 8 segments
This year there is so much good work at the Loeries, and work that comes from a good brief and is solved with creativity. This is the experience of the founder and CCO of Halo, Dean Oelschig, who was…
Danette BreitenbachHostWhereas this year I've seen lots of really, really good work, and I'm, I'm extremely optimistic about the state of the industry this year.
I think that the, um, Beli- Benini work, the J-Series work, like a lot of that work, it's just lovely to see good advertising work again, which is clearly, you know, a brief from a brand that they've had to-
... that they've had to solve through creativity and, and, and do a really, really cool idea.
And, and yeah, I just, just wanna say, like, last night and, and being on the, being judging as well, like, it's just been really nice to see-
... lots of really, like, good work and, and not stuff that's, that's trying to pull on the heartstrings and being too emotional, uh, in, in a sentimental way.
It's great to hear that because I think two years ago we weren't in a great place.
Whereas this year I've seen lots of really, really good work, and I'm, I'm extremely optimistic about the state of the industry this year.
I think that the, um, Beli- Benini work, the J-Series work, like a lot of that work, it's just lovely to see good advertising work again, which is clearly, you know, a brief from a brand that they've had to-
... that they've had to solve through creativity and, and, and do a really, really cool idea.
And, and yeah, I just, just wanna say, like, last night and, and being on the, being judging as well, like, it's just been really nice to see-
... lots of really, like, good work and, and not stuff that's, that's trying to pull on the heartstrings and being too emotional, uh, in, in a sentimental way.
It's great to hear that because I think two years ago we weren't in a great place.
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