The Loeries

[gentle music] This is VML's Bird Watching at The Loeries.

My name's Danette Breitenbach.

I'm from BizCommunity.

But he's got some big news.

[laughs]

He has just been announced as the new chairperson for The Loeries Young Creatives Council.

Youth Committee.

Committee.

[gentle music] This is VML's Bird Watching at The Loeries.

My name's Danette Breitenbach from BizCommunity.

I'm here with SA Tourism.

And welcome Thandiwe Majele.

Tell us, I know that SA Tourism has been a presence at the Loeries for quite a few years.

Why?

This is the cultural hub.

So yesterday we had a panel discussion, and we really focused on culture being the new gold, on how it is that we can use culture to actually promote our destination.

[gentle music] This is VML's Bird Watching at The Loeries.

My name's Danette Brennbach, I'm with Biz Community.

I'm here with Carl from TBWA.

The, felt like a masterclass in film through her lens, literally, which was fantastic.

So it's been great.

That's always the great thing about The Loeries, um, where you get to not just, you know, um, judge, but you're networking, you're meeting people from different countries, you're learning constantly.

Yeah.

Um, the young, uh, directors, the first time they've got this award.

[gentle music] It's VML's Bird Watching at The Loeries.

My name's Danette Breitenbach.

I'm with BizCommunity, and I'm here with Suhana Gordhan, who is the jury president for students.

And we had so many entrance entries this year for students.

Why do you think that is?

Um, so firstly, it's really encouraging that there was that many entries, and as Pritesh, CEO of The Loeries said, it's actually its own award show, the student category, because it's such a diverse range of categories.

And I think the reason is because, um, there's a lot of different schools.

It's not just your, your general advertising schools.

[gentle music] This is VML's Bird Watching at The Loeries.

I'm Danette Breitenbach from BizCommunity.

We're here with Dean from Halo.

We've tried to look at serious topics in advertising and creativity-

Yeah

... at Loeries, and it's kind of been the prevalent theme.

Whereas this year I've seen lots of really, really good work, and I'm, I'm extremely optimistic about the state of the industry this year.

I think, I think the work that Heineken did with Water Change.

[gentle music] This is VML's Bird Watching at The Loeries.

My name is Zanette Breytenbach from BizCommunity.

I'm sitting here with VML's team, Dominique and Andre.

[gentle music] This is VML's Bird Watching at The Loeries with Danette Breitenbach from BizCommunity, and we're here with Laurent Marty, who was the, one of the jury presidents for the effectiveness panel.

Effectiveness, such a loaded word in advertising these days.

Tell us a little bit about what you saw with the entries, how the judging experience was.

[gentle music] Welcome to VML's Bird Watching at the Loeries.

My name's Danette Breitenbach.

I'm with BizCommunity.