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big bets and bad calls

big bets and bad calls

big bets & bad calls with Flowing Bee

Jul 17, 2026 · 55 min · 10 segments

This week Clint and Andrew sit down with **Sara Kurosani and Michael Sankey**, co-founders of **Flowing Bee** — a Melbourne startup using AI to work out *why* your customers are choosing you (or…

This week Clint and Andrew sit down with **Sara Kurosani and Michael Sankey**, co-founders of **Flowing Bee** — a Melbourne startup using AI to work out *why* your customers are choosing you (or quietly walking away). Sara's background is F1, not marketing — she spent years at Williams working on simulation tech before doing a PhD, including a stint commercialising crash-tech originally built for race cars into transport units for premature babies. Michael spent 15 years running commercial behavioural science for Fortune 500s out of New York, working from a studio apartment two metres from his bed before landing an office on Madison Avenue. Together they're compressing three-month, quarter-million-dollar behavioural research projects into a couple of weeks — using PhD-level behavioural science layered with AI, not just "ask ChatGPT to write an email." In this one: the sausage sizzle explanation of what Flowing Bee actually does, the classic dropped-shopping-cart myth in ecommerce analytics, how they raised a seed round without pitching every investor themselves, the bad call that cost them along the way.

This week Clint and Andrew sit down with **Sara Kurosani and Michael Sankey**, co-founders of **Flowing Bee** — a Melbourne startup using AI to work out *why* your customers are choosing you (or…

Spotify Apple Podcasts Website

Show signals: Audience≈15 followers

Speakers: Michael SankeyGuestSara KurosaniGuestAndrew NashHostClint McIntyreHost

Top entities: Large language model×12 Melbourne×6 New York×7 Artificial intelligence×4 Formula 1×11

Host Banter & Disclaimer0:26 – 1:05

Andrew NashHost

0:26

Okay, and a big welcome today again to Big Bets and Bad Calls with two wonderful colleagues and friends who I've got to know very closely over the past couple of years or so, Sara Kurosani and Michael Sankey, or Michael Sankey and Sara Kurosani.

Andrew NashHost

0:40

I'll let them do the explaining around an incredible new company idea, Flowing Bee.

Andrew NashHost

0:46

So, Clint, over to you, buddy.

Clint McIntyreHost

0:49

Quickly, full disclosure, you're an investor in this one.

Andrew NashHost

0:51

You do that every time.

Andrew NashHost

0:52

Every time.

Andrew NashHost

0:52

I've got to do it.

Andrew NashHost

0:54

Okay.

Andrew NashHost

0:54

You are.

Andrew NashHost

0:55

I'm an angel investor in this one.

Andrew NashHost

0:57

Okay.

Andrew NashHost

0:57

Very good.

Andrew NashHost

0:58

I think I am.

Andrew NashHost

0:59

Isn't that right, guys? Yeah.

Andrew NashHost

1:00

Exactly.

Andrew NashHost

1:00

Okay.

Andrew NashHost

1:01

You haven't kicked him out yet? No.

Clint McIntyreHost

1:03

Bought him back out? Flowing bee.

Large language modelEntity
98%12 mentions
MelbourneCityCity in Australia
94%6 mentions
New YorkCityCity in New York State
90%7 mentions
Artificial intelligenceEntityProfessional field
87%4 mentions
Formula 1Sports OrganizationSports league
83%11 mentions
ChatGPTSoftware ApplicationSoftware
79%4 mentions
Madison AvenueTourist AttractionRoad in New York
75%5 mentions
North AmericaContinentContinent
71%4 mentions
AnthropicCompanyArtificial intelligence company
67%2 mentions
EuropeContinentContinent
63%3 mentions
Scott BrinkerPersonComputer programmer and entrepreneur
60%1 mention
AustraliaCountryCountry in Oceania
56%5 mentions
Procter & GambleCompanyManufacturing company
52%5 mentions
Formula One carEntitySports equipment
48%1 mention
QatarCountryCountry in the Middle East
44%1 mention
ASX - All MarketsCompanyStock exchange
40%1 mention
OpenAICompanyGenerative AI company
37%1 mention
Performance indicatorEntity
33%3 mentions
Sam AltmanPersonCEO of OpenAI
29%1 mention
LinkedInSoftware ApplicationSocial networking service
25%2 mentions
Donald TrumpPerson45th and 47th U.S. President
21%1 mention
Archangel Ventures Pty Ltd.CompanyCompany
17%3 mentions
University of MelbourneEntityPublic university in Melbourne, Australia
13%1 mention
User experience designEntity
10%1 mention
AntlerCompanyVenture capital company
6%1 mention
Non-disclosure agreementEntity
2%1 mention

Market ResearchMarketing
MarketingBusiness
Software DevelopmentTechnology
Product ManagementTechnology > Software Development
User ExperienceTechnology > Software Development > Product Management
Data ScienceTechnology > Artificial Intelligence > Machine Learning
Customer InsightsMarketing > Market Research
Consumer BehaviorBusiness > Marketing
Investor RelationsBusiness > Startups > Entrepreneurship > Funding
FundingBusiness > Startups > Entrepreneurship
Behavioral ScienceBusiness > Marketing > Consumer Behavior
EntrepreneurshipBusiness > Startups
Technology
Business
Marketing
Artificial IntelligenceTechnology
AI IntegrationBusiness > Marketing > Consumer Behavior > Behavioral Science
Behavioral InsightsTechnology > Artificial Intelligence > Machine Learning > Data Science
Behavioral AnalysisMarketing > Market Research > Customer Insights
Marketing StrategiesMarketing > Market Research > Customer Insights > Behavioral Analysis
Customer DiscoveryTechnology > Software Development > Product Management > User Experience
Machine LearningTechnology > Artificial Intelligence
StartupsBusiness

Host Banter & Disclaimer0:26 – 1:05

Andrew NashHost

0:26

Okay, and a big welcome today again to Big Bets and Bad Calls with two wonderful colleagues and friends who I've got to know very closely over the past couple of years or so, Sara Kurosani and Michael Sankey, or Michael Sankey and Sara Kurosani.

Andrew NashHost

0:40

I'll let them do the explaining around an incredible new company idea, Flowing Bee.

Andrew NashHost

0:46

So, Clint, over to you, buddy.

Clint McIntyreHost

0:49

Quickly, full disclosure, you're an investor in this one.

Andrew NashHost

0:51

You do that every time.

Andrew NashHost

0:52

Every time.

Andrew NashHost

0:52

I've got to do it.

Andrew NashHost

0:54

Okay.

Andrew NashHost

0:54

You are.

Andrew NashHost

0:55

I'm an angel investor in this one.

Andrew NashHost

0:57

Okay.

Andrew NashHost

0:57

Very good.

Andrew NashHost

0:58

I think I am.

Andrew NashHost

0:59

Isn't that right, guys? Yeah.

Andrew NashHost

1:00

Exactly.

Andrew NashHost

1:00

Okay.

Andrew NashHost

1:01

You haven't kicked him out yet? No.

Clint McIntyreHost

1:03

Bought him back out? Flowing bee.

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