E108: Diego Borgo | How Great Brands Make You Believe

So just looking back in hindsight, like, would you say that that was a successful campaign? Like outside of the money that was raised, like, do you think that like it survived the test of time?

Yeah, I look at all those upcoming technologies and activations and plannings and so on as pilots, right? We run a very successful pilot.

Undeniably, it drove revenue.

It pushed the industry forward, got a lot of other brands to come in and explore.

Most importantly, I think it tested a lot of infrastructure at scale.

It displayed, obviously, hypotheses that we had, which was there was a lot of friction in the industry.

The industry is built for natives by natives.

And it helped us to kind of like make it easier and simpler and bring more attention and so on.

But as every pilot or as every other type of launch in a similar manner has its ups and downs, right? And I think we did like, We were successful on accomplishing what we promised, but we were living in such a crazy moment in time where money was just abundant in the industry that, you know, people just lost a lot of money.

Easy come, easy go.

Easy come, easy go.

A hundred percent.

And, you know, there is... all of that always happens when people are chasing hype which is exactly what's happening with ai right now right you see this stock market and crypto and everything else collapsing because a lot of the money is chasing hype and you know some things will succeed and yeah you have these like

insane valuations it's it's it's not the same but it's similar to the you know people seeing the easy come easy go money in crypto and getting all excited.

Now you're seeing that with these ridiculous valuations.

Granted, it's a different type of risk because you're looking at, you know, a name and a cap table and not like, you know, a buy order on a sex or a dex.

So,

Yeah, 100 percent.

But I'll say like to your question, I definitely think it was successful.

I think that the most exciting thing is that it got a lot of other companies to innovate and play around and discover and enter and figure out a space and help to push it.

But it's difficult.

It's difficult to sustain that level of demand and hype because it was unheard of.

Right.

It was absolutely crazy.

I saw an article this week that Nike was being delisted from, or they just announced that it will be delisted from the S&P 500 after like, can't remember how many years.