Mastering Niches, Content Strategy, and AI in Business | John Lee Dumas

So most of our listeners do have a local private practice, so, um, it sounds like you recommend this for anybody, no matter what business they're in.

Do you recommend podcasts or just being aggressive with video?

I recommend being the best.

I recommend being the best, and, you know, a lot of people are like, "Well, how do I become the best?" Well, you know when you're the best.

When you are the number one solution to a real problem in this world, you know.

And people will beat a path to your doorstep once you're the best.

If you become the best dentist in your town, you will never not have a line out of your door because you're the best.

So you need to find out what it is that you want to become the best at, what niche it is that you want to expose, and you go all in on that.

I became the best daily podcast host in the world interviewing entrepreneurs day one.

And guess what? I was a horrible interviewer.

I was a horrible speaker, but I was the best because I was the only.

So even though people had to cringe when I was talking, luckily I brought people like Russell Brunson on my show day one back in 2012, and he was amazing, and he brought value.

So I just asked my questions as quickly as possible, shut my mouth, and let the smart people talk, and that's why I won.

won.Well, I would think you learned a lot

The whole time, every day.

Still do.

Any big lessons lately? Because I- one of my questions is, what do you think is the hardest part about growing a business in 2024?

Just the plethora of opportunities.

So there's so many ways to make so much money and to have so much success that people just become dabblers in everything, and they become a master of nothing.

And as a result, nobody wants somebody that's good at something.

Nobody wants the second or the fifth or the tenth best at X.

They want the best.

So figure out what you're going to and want to become the best at, and then go all in.

So what factors do you think contribute to building a successful business? Can you share some essential strategies for growth and sustainability?

You gotta be productive.