Better Way To Build with Shay Cochrane
Sep 14, 2026 · 32 min · 9 segments
If you're tired of solving the same business problems on repeat, this episode will show you why you're solving them at the wrong level. Shay introduces the concept of a keystone solution — the one…
How many of you would not be mad about being considered the smartest, wealthiest businesswoman that ever lived? For the glory of God, right? I don't think many of us would turn that down.
Even if you do have some preconceived judgments about being rich or being wealthy, I don't think many of us would turn down being the smartest, wealthiest businesswoman that ever lived, right? Anybody with me? So we're gonna talk about that a bit today.
But I wanna first start by talking about Keystone habits, right? You know what keystone habits are.
You're binge eating ice cream while you're binge watching Netflix on the regular, right? Maybe every conversation you have with the kids just feels like it ends in an argument.
It's just a season of where everything feels broken, right? And the concept of a keystone habit in this situation would be that instead of trying to change 50 things at once, right? Instead of quitting your ice cream addiction and your Netflix addiction and, you know, fix communication with the kids and with your spouse, instead of fixing 50 things at once, the idea of a keystone habit is that you make one shift.
And if you make The right single shift, a keystone habit shift, it has all of these downstream ripple effects in the rest of your life, right? That would be considered a keystone habit.
You just start to go to bed on time and you start getting eight hours of sleep.
And all of a sudden, you're making smarter financial decisions, right? All of a sudden, you got time to get to the gym because you're not oversleeping.
You stop binge watching Netflix because you're trying to get more sleep because you need, you know, and getting more sleep is creating more patience with the kids.
The kids are like, behaving a little bit better and that's giving you a little less contention with your spouse now, right? You're being nicer to your spouse because now you're getting enough sleep, right? So this is the concept of a keystone habit, right? So it's that one shift that you can make instead of 50 shifts, the one shift that causes a bunch of other downstream positive effects, right? So And I think when it comes to solving problems and finding solutions in business, there are keystone solutions also.
How many of you would not be mad about being considered the smartest, wealthiest businesswoman that ever lived? For the glory of God, right? I don't think many of us would turn that down.
Even if you do have some preconceived judgments about being rich or being wealthy, I don't think many of us would turn down being the smartest, wealthiest businesswoman that ever lived, right? Anybody with me? So we're gonna talk about that a bit today.
But I wanna first start by talking about Keystone habits, right? You know what keystone habits are.
You're binge eating ice cream while you're binge watching Netflix on the regular, right? Maybe every conversation you have with the kids just feels like it ends in an argument.
It's just a season of where everything feels broken, right? And the concept of a keystone habit in this situation would be that instead of trying to change 50 things at once, right? Instead of quitting your ice cream addiction and your Netflix addiction and, you know, fix communication with the kids and with your spouse, instead of fixing 50 things at once, the idea of a keystone habit is that you make one shift.
And if you make The right single shift, a keystone habit shift, it has all of these downstream ripple effects in the rest of your life, right? That would be considered a keystone habit.
You just start to go to bed on time and you start getting eight hours of sleep.
And all of a sudden, you're making smarter financial decisions, right? All of a sudden, you got time to get to the gym because you're not oversleeping.
You stop binge watching Netflix because you're trying to get more sleep because you need, you know, and getting more sleep is creating more patience with the kids.
The kids are like, behaving a little bit better and that's giving you a little less contention with your spouse now, right? You're being nicer to your spouse because now you're getting enough sleep, right? So this is the concept of a keystone habit, right? So it's that one shift that you can make instead of 50 shifts, the one shift that causes a bunch of other downstream positive effects, right? So And I think when it comes to solving problems and finding solutions in business, there are keystone solutions also.
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