Oct 6, 2026 · 38 min · 11 segments
Olympic finalist Chris Cook once invested his life savings in a business he hadn't researched, and lost it within weeks. He tells John Boatman how that mistake, along with lessons from elite swimming…
I think, I think nowadays, and you did touch on your children, which is what, one of my follow-up questions actually.
Um, but nowadays we don't see physical money like you did when you were a child and you got cash in hand and you, you could feel it, it was tangible.
It was something you could see, and you felt like, oh, there's a £10 note or a £5 note or you might even remember a £1 note.
So to, to just- Would you mind sharing, uh, from your personal side of your life, you, you have s- you have children.
You know, how's that, how's that working in regard to not only your, your education and wanting to be better going forward for your children, but, but also that, that tangible nature of money and the fact we're moving towards maybe a cashless society?
Yeah, I think it's a big one, you know, because it's kind of out of sight, out of mind if you're not careful.
And if I got a card and it was really heavy, I knew someone had Sellotaped some pound coins in there [laughs] you know, that sort of thing.
And I think the actual physical presence of money in your hand, in your pocket is something that has...
Everything's done through Apple Pay, through me phone, and n- it's just numbers on an app on a screen on the kids' Rooster account, if I'm really being blunt.
So funny enough, actually me and my wife, Erica, were having this conversation around, look, we need to educate our children because w- we walk into town and we could spend 60, 80, 100 quid easily, easily on nothing.
We come out of town with very little in our hands, and that's blown, that's blown my mind now.
I think, I think nowadays, and you did touch on your children, which is what, one of my follow-up questions actually.
Um, but nowadays we don't see physical money like you did when you were a child and you got cash in hand and you, you could feel it, it was tangible.
It was something you could see, and you felt like, oh, there's a £10 note or a £5 note or you might even remember a £1 note.
So to, to just- Would you mind sharing, uh, from your personal side of your life, you, you have s- you have children.
You know, how's that, how's that working in regard to not only your, your education and wanting to be better going forward for your children, but, but also that, that tangible nature of money and the fact we're moving towards maybe a cashless society?
Yeah, I think it's a big one, you know, because it's kind of out of sight, out of mind if you're not careful.
And if I got a card and it was really heavy, I knew someone had Sellotaped some pound coins in there [laughs] you know, that sort of thing.
And I think the actual physical presence of money in your hand, in your pocket is something that has...
Everything's done through Apple Pay, through me phone, and n- it's just numbers on an app on a screen on the kids' Rooster account, if I'm really being blunt.
So funny enough, actually me and my wife, Erica, were having this conversation around, look, we need to educate our children because w- we walk into town and we could spend 60, 80, 100 quid easily, easily on nothing.
We come out of town with very little in our hands, and that's blown, that's blown my mind now.
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