Taste Is the Only Thing AI Can't Generate (Yet) with Matt Scribner of Atlassian

**Every brand team is being handed AI tools and told to do more with less. What they're not being told is that without taste and a real idea, the output is just sophisticated noise at scale.Matt Scribner is a growth designer at Atlassian — a company whose brand touches tens of thousands of visitors a week — and he's been inside the AI-enabled design workflow longer than most. His take isn't a sales pitch for the tools or a doomsday headline about job loss. It's something more useful: an honest account of where AI actually helps, where it quietly fails, and why the designers who thrive won't be the ones who prompt the best.We also cover:** - AI can get you to 60% — but if you couldn't get past 60% without it, you're not getting past it with it either - We're heading toward a "singularity of design" where everything starts looking the same, and the only antidote is taste you built before the tools existed - The Arts and Crafts movement followed the Industrial Revolution for a reason — and the same correction is coming for brand