Jun 23, 2026 · 52 min · 13 segments
In this episode of *Behind the Books*, we’re joined by Ben Liebert, founder of SyncHub and Blackball Software. This conversation is all about how Bookkeepers can stop wasting time on manual data work…
Ben LiebertGuestSandyHostKenHostWhat did a normal day look like for you while you were juggling SyncHub and BlackBull at the same time?
Look, Blackball always had to be the priority because we were building some important systems.
And if somebody calls you up and they have an opportunity that they need to chase or some upgrade that they need, or God forbid their server's gone down or something, then you drop tools and you fix that.
And at one point I said to myself, why don't I treat my platform with the same respect and diligence as I do my customers.
Like, why am I putting myself last? So that was a really hard thing that went on for about two, two or three years.
Um,
and, and then inevitably though, Sync Hub was just growing organically and, and, We would work on it as a passion project and some cool new features and customer requests and stuff.
And one day I realized its revenue had overtaken Blackball's and Blackball's 90% of my stress.
And I just had to make a very difficult decision to slowly wind down the software development side of things so that I could give this the attention it deserved.
oh my gosh, that's quite an epic change, I guess, really, isn't it? I wasn't
expecting you
to say that.
No, honestly, personally, that was really hard because Blackball was my identity for 20 years.
time yeah for sure yeah
yeah and I still haven't I still got a couple of a couple of clients um who you know just need a little bit of help now and then but um yeah SyncHub is my nine to five that's for sure
so SyncHub grew organically I guess um I notice uh you mentioned earlier that you know you've got these integrations with 70 apps um what it was, globally, is that right? Yes.
But as the cards have fallen, about 50% of our customers are from Australia and about 15% from New Zealand.
What did a normal day look like for you while you were juggling SyncHub and BlackBull at the same time?
Look, Blackball always had to be the priority because we were building some important systems.
And if somebody calls you up and they have an opportunity that they need to chase or some upgrade that they need, or God forbid their server's gone down or something, then you drop tools and you fix that.
And at one point I said to myself, why don't I treat my platform with the same respect and diligence as I do my customers.
Like, why am I putting myself last? So that was a really hard thing that went on for about two, two or three years.
Um,
and, and then inevitably though, Sync Hub was just growing organically and, and, We would work on it as a passion project and some cool new features and customer requests and stuff.
And one day I realized its revenue had overtaken Blackball's and Blackball's 90% of my stress.
And I just had to make a very difficult decision to slowly wind down the software development side of things so that I could give this the attention it deserved.
oh my gosh, that's quite an epic change, I guess, really, isn't it? I wasn't
expecting you
to say that.
No, honestly, personally, that was really hard because Blackball was my identity for 20 years.
time yeah for sure yeah
yeah and I still haven't I still got a couple of a couple of clients um who you know just need a little bit of help now and then but um yeah SyncHub is my nine to five that's for sure
so SyncHub grew organically I guess um I notice uh you mentioned earlier that you know you've got these integrations with 70 apps um what it was, globally, is that right? Yes.
But as the cards have fallen, about 50% of our customers are from Australia and about 15% from New Zealand.
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