Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Jul 21, 2026 · 1 hr 3 min · 15 segments
In this special finale to the *Inside Influence* series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book *Influence*. Together, they…
Robert CialdiniGuestMichael Aron FlickerHostRichard ShottonHostCo-HostHostWe've spent three episodes diving into your book, Influence, breaking down the principles, and Richard and I are excited to test our knowledge with you today-
... challenge some of our thinking, and, and you'll tell us how we're doing on this matter.
And before we get into that, we have just a few fun rapid-fire questions, and, uh, let me get us kicked off here.
We've spent three episodes diving into your book, Influence, breaking down the principles, and Richard and I are excited to test our knowledge with you today-
... challenge some of our thinking, and, and you'll tell us how we're doing on this matter.
And before we get into that, we have just a few fun rapid-fire questions, and, uh, let me get us kicked off here.
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3 of 7
Be Authority, Not Power
Here's a game-changing shift Cialdini realized.
Seventh Principle: Unity
He explains the surprising power of belonging.
Undercover Research Mission
Listen to Cialdini recall Buffett's trust tactic.
+4 more clips · 10 min 2 sec of audio in all
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